Yesterday we found this truly inspiring article by Tracy Ging about the meaning of coffee drinking for millennials and wanted to share this thoughts with you:
- In the U.S., the new consumer — meaning the millennial, aged 18 to 34 — drinks more specialty coffee than any other generation.
- The new coffee consumer (millennials) is they care about a lot more than just the product we’re offering.
- For the millennial consumer, coffee is an experience they connect to and identify with in a way that has value beyond the drink itself. This is what brand strategists and marketers call emotional value.
- Millennials don’t really understand certifications. We need to tell authentic stories.
Credit: Let’s Talk Coffee and Sustainable Harvest
Tell us your #coffeetale
The new coffee consumer wants to hear your story, your #coffeetale, and we want it too! So, what do you have to tell? Send us your story to info[at]thecoffeeuniverse.org and your contribution will become part of the #coffeetales section.