What coffee means for millennials

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Yesterday we found this truly inspiring article by Tracy Ging about the meaning of coffee drinking for millennials and wanted to share this thoughts with you:

  1. In the U.S., the new consumer — meaning the millennial, aged 18 to 34 — drinks more specialty coffee than any other generation.
  2. The new coffee consumer (millennials) is they care about a lot more than just the product we’re offering.
  3. For the millennial consumer, coffee is an experience they connect to and identify with in a way that has value beyond the drink itself. This is what brand strategists and marketers call emotional value.
  4. Millennials don’t really understand certifications. We need to tell authentic stories.

asf-768x608Credit: Let’s Talk Coffee and Sustainable Harvest

Tell us your #coffeetale

The new coffee consumer wants to hear your story, your #coffeetale, and we want it too! So, what do you have to tell? Send us your story to info[at]thecoffeeuniverse.org and your contribution will become part of the #coffeetales section.